Rihanna’s feature special article cover photo highlights the history of the durag, its association with hip-hop, and its place in black culture.
This has become the first time in British Vogue’s 104-year history, the head accessory is gracing the cover, and it’s worn by one of the world’s most famous celebrities.
Vogue contributing editor Funmi Fetto writes:
“Today, the durag, an iteration of the head cloth birthed in oppression, is a celebration of black culture. Extolling its virtues are the artists who paint it, musicians who write songs about it, festivals dedicated to it and Instagram accounts born to serve it. The tainted fabric has been reclaimed as a symbol of black beauty, a signifier of style worn on the streets, the catwalk, the red carpet.”
Many people were very happy about Rihanna even the British Vogue’s editor
We are fully aware that Rihanna is well-respected in fashion circles, something that was established before she even launched her Fenty brand.
She’s considered an icon and that’s one of the reasons British Vogue editor Edward Enninful co-signed on the idea of RiRi shooting the cover with a durag.
However, Fetto noted Enninful’s editor’s letter mentions how he and Rihanna spent significant time pondering her look for the cover, and late one night, she hit him via text with the idea. Nevertheless, He also acknowledged that he never thought he would see one on the magazine’s cover. Ever.
This’s not even the first time Rihanna made such a wonderful history
“Although this potent symbol of black life – of self-preservation, resistance and authenticity – has an important place in popular culture, it is rarely viewed through the prism of high fashion. Yet here we have the most aspirational and beautiful durag. How exciting.”
She however happens to be the first woman of color to launch a fashion label under a luxury brand.
her fashion label Fenty broke ground in 2019 under the LVMH banner, marking the first time the brand had a woman lead the line in addition to Rihanna being a black woman.